kith
A New York Love Story
Twenty episodes that got Gen Z talking about credit, hosted by Tefi Pessoa and made for Extra.
Role
client
agency
MATTE Projects
Account Manager
Kith
year
2020
THE WORK
The brief
From idea to delivery.
Create a cinematic campaign film that introduces KITH's Winter 2020 collection while honoring the brand's New York heritage. The goal was to move beyond traditional fashion advertising and build an emotionally resonant narrative rooted in the city's identity.
What I did
Served as the primary client point of contact and Account Manager, managing day-to-day communications, creative feedback, approvals, timelines, and deliverables between KITH and MATTE Projects. Worked across account management and production, supporting pre-production planning, creative coordination, logistics, and on-set execution. Bridged client expectations with creative vision while keeping stakeholders, production requirements, and deliverables aligned from initial concept through final delivery.
Where it landed
Released as KITH's official Winter 2020 campaign film, with its digital debut featured on KITH's website in January 2021. The film was also published on Vimeo, extending the campaign's presence beyond the collection launch.