Extra
Credit Talk
Twenty episodes that got Gen Z talking about credit, hosted by Tefi Pessoa and made for Extra.
Role
brand
format
Episodic Series
Producer, Writer, Strategist
Extra
year
2022
THE WORK
The brief
From idea to delivery.
Make financial education feel like something people would actually want to watch. Extra set out to turn intimidating conversations around credit and money into an approachable episodic series, using entertainment, personality, and relatable storytelling to make financial literacy more accessible to a younger audience.
What I did
I produced, wrote and set strategy across twenty episodes. Recurring segment formats, host-led interviews with guests, and a short-form structure built for the platforms the audience already lived on.
Where it landed
Twenty episodes with Tefi Pessoa designed to reach an audience Extra wasn’t otherwise reaching and make financial literacy watchable on purpose.