Credit Talk was inspired by Extra’s mission to remove the stigma around talking about credit and finances while working to create more accessible, and easy-to-understand content. 

​

To make the credit system more approachable, Extra (the first debit card that builds credit and earns reward points, just like a credit card) launched its inaugural mini-series, Credit Talk. Hosted by Tefi Pessoa (a.k.a. @HelloTefi), your online spirit animal and credit-less equal, the mini-series consists of 20 episodes so far where Tefi relates and educates about all things credit, in a way that won’t put you to sleep. Credit Talk has allowed Extra to engage with a new audience that primarily derives content from social media, driving brand awareness and helping more people improve their financial practices. 

Client / 

Extra

 

Role / 

Producer, Writer, Strategist

​

 

Year / 

2023