florida keys x yeti
Rediscovering My Backyard
Three episodes following a Keys charter captain through the place he thought he already knew. Made with YETI and the Florida Keys tourism board.
Role
client
Senior Post Producer
agency
Florida Keys x Yeti
Matador Network
year
2026
THE WORK
The brief
From idea to delivery.
Travel Texas wanted something that outlives a media buy. Not a spot, and not a campaign that goes quiet the second the flight ends. They wanted a show people would choose to watch, that keeps earning attention long after launch.
What I did
I ran post on the whole series. That meant building the post schedule, managing editors through every cut, running sound and color, and keeping the review cycle moving between Matador and the client.
Where it landed
The series streams on Roku and on Matador Network, covering Fort Worth, the Gulf Coast, South Texas and the Hill Country, with companion editorial for every region.