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Lobos: 1707
All For the Pack
Chapter two of the Build a Bigger Table platform, about what representation and community are actually worth.
Role
client
agency
Young Hero
Producer
Lobos 1707
year
2022
00:00/00:00
THE WORK
The brief
From idea to delivery.
Build a Bigger Table had already set up the platform. Chapter two needed to give people a reason to join in rather than just watch.
What I did
As Producer and Account Manager, I led the campaign from concept through delivery, connecting the client, creative, and production teams while keeping the work, timelines, and deliverables moving.
Where it landed
All for the Pack moved beyond the screen, launching across Hulu, Roku, and social before extending into out-of-home during NBA All-Star Weekend in Cleveland.
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