AIRBNB ICONS
Bringing Iconic Homes to Life
Making the unimaginable real.
Role
client
Program Manager
agency
Airbnb
Hogwash
year
2024
THE WORK
From idea to delivery.
The brief
Airbnb wanted to bring experiences that felt impossible to life, literally building and transforming spaces so people could step inside worlds they had only seen on screen or dreamed of visiting. Icons launched with 11 experiences around the world, each with its own story, creative identity, and cultural connection. The challenge was introducing them as individual experiences while building one cohesive global launch.
What I did
As Program Manager at Hogwash, I helped shape the storytelling across the Icons launch and coordinated creative assets across 11 experiences. I was a key point of contact across multiple agencies and the IAT, connecting teams, keeping the many moving pieces aligned, and helping bring each experience to life as part of one global launch.
Where it landed
Icons pushed Airbnb beyond where you stay and into what you can experience. It brought travel and culture together through experiences designed to feel genuinely once-in-a-lifetime, from stepping inside worlds people already knew to gaining access to ones they never imagined they could enter.
living room session with Doja Cat
Doja Cat’s world brought to life for an intimate one night Airbnb Icon in Los Angeles. Fifteen guests stepped inside a space shaped by her artistry, from a personal gallery and curated dinner to a private living room performance by Doja herself.
drift off in the "Up" house
The house from Pixar’s Up, built for real and lifted into the air by thousands of balloons.
step into x-men 97
The X-Mansion brought to life as a bookable Airbnb Icon, recreating the world of X-Men ’97 in 2D. Guests could discover their mutant abilities, explore the mansion, and even train in the Danger Room.
wake up in the Musée d’Orsay
The Musée d’Orsay’s iconic Clock Room transformed into a one night stay by Mathieu Lehanneur, designer of the Paris 2024 Olympic Torch and Cauldron. Guests watched the Opening Ceremony from a private terrace overlooking the Seine.
make core memories with Inside Out 2
The Headquarters from Disney and Pixar’s Inside Out 2 brought to life as a bookable Airbnb Icon. Guests could step inside Riley’s mind, take control of the emotion console, explore her memories, and create a Core Memory of their own.
spend the night in the Ferrari Museum
The Ferrari Museum in Maranello opened its doors for an overnight stay among some of the world’s most iconic cars. Guests slept in a bed crafted with the same leather used in Ferraris, toured the museum privately, and took a ride with racing driver Marc Gené.
go on tour with feid
A week on the road with reggaeton superstar Feid during his FERXXOCALIPSIS World Tour. Guests joined the crew for rehearsals, traveled on the tour bus, and went backstage for every show.
Game with khaby lame
Khaby Lame transformed a Milan loft into his ultimate gaming world for an overnight Airbnb Icon. Guests could game alongside Khaby, learn his signature moves, and face off with him in a Fortnite Battle Royale.
Live Like Bollywood Star Janhvi Kapoor
Janhvi Kapoor opened the doors to her family’s rarely seen home in Chennai for an intimate overnight Airbnb Icon. Guests could experience her world firsthand, from learning her Bollywood beauty rituals to sharing her favorite South Indian dishes, personally hosted by Janhvi.
go vip with kevin hart
Kevin Hart opened the doors to his members only Coramino Live Lounge for an exclusive Airbnb Icon. Guests joined Kevin and his friends for an intimate night inside the secret speakeasy, complete with a tequila tasting and live stand up from some of his favorite comedians.
Live Like Bollywood Star Janhvi Kapoor
Janhvi Kapoor opened the doors to her family’s rarely seen home in Chennai for an intimate overnight Airbnb Icon. Guests could experience her world firsthand, from learning her Bollywood beauty rituals to sharing her favorite South Indian dishes, personally hosted by Janhvi.
